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Our Story


 

WHO WE ARE

We are a fashion and design house empowering community artisans. We make things that matter and weave joy into every story. In a world where fashion and design are often seen as excess, Chambray & Co. is a proof that style and sustainability can coexist. Inspired by nature and captivated by the city, Chambray & Co. tells a story of a lifestyle which embodies a connectedness and balance with the natural world.

WHAT WE DO

At Chambray & Co., we have never followed trends or seasons. Fabrics take time and resources to produce. And we celebrate the uniqueness and texture through our products. Our endeavour is to attempt to tread consciously in every process of our garment making. We partner with local artisans across the country to create eco-ethical fashion. We are working with artisans who believe in the same ethos trying to reduce water and chemical consumption in our production processes. It is a tiny dot in the larger scheme of things. But it is a start. Little things go a long way. Or so we believe. With a holistic approach to design, we focus on small-scale production using natural and sustainable materials and methods

AND MOST IMPORTANTLY, WHY WE ARE DOING IT

As a billion dollar industry and the second most polluting business after oil, fashion has a direct and ghastly impact on the environment. The vast amounts of water used and the processing methods for fabrics contribute to the emission of greenhouse gases which are the cause for climate change. In a manic hustle to keep up with the mass production demanded by Fast Fashion the industry is contributing to today’s sustainability challenge in several alarming ways. Sustainable and slow fashion is all about mindfully and consciously protecting our planet. The change has to be on a more global and conscious level for it to make a profound impact and change.

We don’t just love seeing transformation, we love being a big part of it! Chambray & co. is a life and livelihood partner for empowered and dignified artisans as they strive to weave better futures for their families and communities.We have years of experience in building a eco-ethical fashion label, learning along the way, making a lot of mistakes, and pushing forward anyway.

AND ANOTHER BIG WHY

You! Your decision to surround yourself with things that matter inspire us every day! We thought you should know.

Thank you for weaving joyful stories with us!

BRAND
At Chambray & Co. we combine modern aesthetics using the Indian woman's inherited expertise in needlework to upcycle and recycle textile that has been spilled out of the system. We source discards from large textile producers and garment manufacturing units and use our craft to carefully piece the waste together, hiding the flaws and enhancing the products. Our products celebrate Indian craft in its true maximalist glory and also hold a promise of being worn, loved and even passed on more than usual products.

Started with a passion for contemporary expression of Indian crafts and from an intuitive perspective on ‘artisanal clothing’ at Chambray & Co. we celebrate the versatility of Indian embroideries while gently reminding the Indian women of their roots & reviving their skills of needle work.

We encourage responsible consumption by disrupting existing supply chains and creating an alternate closed loop system of procurement, production & promotion.

The basic ideology of the brand is making sure we are not consuming way more than what we are contributing and taking care of the environment and the society so that they can continue to take care of us.
In the coming years our endeavour is to tread consciously in every process of our manufacturing as we partner with underprivileged women across the country to co-create products focusing on small scale production.
Our story is not one of a kind but it will certainly contribute towards a better tomorrow. Lending it form, shape and accent is its storyteller, designer and founder-

ESHA AGARWAL FERNANDES

Qualifications

Entrepreneur Development Certificate in Creative & Cultural Businesses- IIM, Ahmedabad 

Bachelors in Design, Fashion & Apparel- NIFT, Delhi
INDUSTRY VALIDATION
  • Selected as the top idea for HUMANS of CIRCULARITY challenge organised by CAIF
  • Selected as one of the 5 finalists at the recently concluded CIRCULAR DESIGN CHALLENGE at Lakme Fashion Week
  • Invited to showcase our collection at the recently concluded SUSTAINABLE FASHION WEEK US as a guest designer.